GuideStar is a professional research and consulting
services firm. We specialize in helping clients build
better business relationships with the people who
matter most to their business success.
GuideStar has developed and refined its own proven
methods of measuring and diagnosing the quality of
relationships between groups and organizations; customers,
employees, distributor networks, partner networks,
vendor networks and investors. Why? Because we
believe that the quality of success that an organization
achieves is largely a result of the health and productivity
of the business relationships its staff members have
created and cultivated.
GuideStar's proprietary methodologies and strategic
process have been validated by tens of thousands of
survey respondents in our databases - as well as by
our many satisfied clients. Among our exclusive methods:
- Relationship Ladders
- Combinations of diagnostic questions, used in
both qualitative and quantitative research, which
define and assess the quality of collaborative relationships
between organizations and the groups that matter
most to their success.
- Predictive Relationship
Path Models - A set of predictive path models
and a path analysis process that determines the
key dimensions upon which a relationship is based
as well as the attitudes, actions and behaviors
that will most influence the quality of the business
outcomes of the relationship; i.e., loyalty, satisfaction,
engagement and investment.
- Deep DialogSM
Scorecards and Audits - A unique measurement
and diagnostic system that determines the quality,
health and productivity of communications and relationships
between groups and organizations; i.e., employees,
customers, alliance partners, joint project teams,
post -merger integrations, cross-cultural endeavors,
DialogSM scores are analyzed against the
findings in a normative database containing over
4,000 companies worldwide and are highly predictive
of success and failure of the productivity of the
relationship being examined.
- MPP, Meeting Productivity
Process - A research-based
process that dramatically increases the results
of large group meetings (national sales meeting,
dealer and franchise events, management conferences,
employee meetings, customer meetings, etc.) and
provides quantitative measurement of results so
clients know the Return On Event (ROE)/ROI achieved
from a meeting investment.
MPP services include pre-meeting and post-meeting
attendee attitude research, core meeting design
services, Return On Event (ROE) Reports and post-meeting
- Strategic Literacy
- These services
enhance organizational performance by measuring
and scoring people's understanding of essential
strategic information, their strategic attitudes
and strategic behaviors utilizing proprietary baseline
and benchmark tracking surveys and scoring methods.
- Change Communications
- These services are custom-structured organizational
and manager-led communications programs designed
to facilitate change by focusing, energizing and
mobilizing a critical mass of employees to move
forward towards achieving new strategic goals.
Our analysts are skilled
and experienced not only at applying these critical
methods but leveraging data and information acquired
to consult with clients. The end result: When you're
a GuideStar client, you get guidance on both strategic
initiatives and tactical actions - all focused on
improving your key business relationships.
GuideStar is also the principal
collaborator with Dr.
Howard V. Perlmutter, Professor Emeritus of the
Wharton School, University of Pennsylvania, of Deep
DialogSM as well as the exclusive licensee for
applying Deep Dialog diagnostic measures within and
between groups and organizations. GuideStar maintains
a large Deep Dialog normative database for evaluating
In addition to providing you with outstanding, highly
focused service and proprietary methodologies you
won't find anywhere else, GuideStar uses state-of-the-art
technology to provide real-time survey results
and data that help you understand the complex needs
of the people who matter most to your business.
Using our interactive Online
Report Center, we work with you to easily "slice
and dice" your survey data, create graphs and
table reports and save, print, e-mail and move reports
into MS Word, PowerPoint, etc. Best of all, of course,
we don't stop until we're sure you have what you need
to be highly responsive to your own customers' unique
At the heart of GuideStar's success is a core
staff of experienced research professionals, mainly
Ph.D. psychologists, analysts and consultants. We
also have an extended network of associate research
professionals. Everyone on the GuideStar team - both
staff and associate - specializes in one or more key
areas of research methodology, content area and integration
of research methodologies with online technology.
When you work with a GuideStar analyst or consultant,
you're getting a full solution provider - someone
who's experienced in managing implementation team,
collaborating with your in-house resources and helping
to manage your partner relationships.
We have specialists in organizational
and social psychology, organizational communications,
customer and employee attitudes, employee performance
development, both qualitative and quantitative research
and statistical analysis, online survey technology
and large-scale database management.
GuideStar is led by Ira
Kerns, managing director and principal consultant,
who personally oversees each analyst and consultant.
Together, they assemble and integrate a team of other
principal consultants, outside specialists and supplier
firms, as needed, to satisfy the requirements of a
specific solution project for a client.
Our network framework provides GuideStar with the
flexibility to develop a custom solution team for
each client while simultaneously maintaining a comparatively
low operating overhead. You get high-value solutions
at comparably lower costs than firms with larger overhead
and commensurately higher fee structures.
Chase Manhattan Bank
Coors Brewing Co.
Computer Associates (CA)
Digital Equipment Corp.
Dun & Bradstreet
International Truck - Navistar
Johnson & Johnson
NASA - Jet Propulsion Lab
Ohio Casualty Insurance
State Street Bank
Sun Data Management Group
U.S. Customs and Border Protection