Deep Dialog is GuideStar's exclusive
barometer of relationship strength and weakness. This concept
is easily illustrated using GuideStar's Proximity Mapping
analytic technique. The technique shows how your Deep Dialog
is strongly related to other aspects of business relationships.
It demonstrates how Deep
Dialog Drivers and Deficits relate to business issues
and outcomes that are important to your team or organization
in a unique graphical format.
The example on this page shows
how one of Deep Dialog's drivers, Bridging, relates to customers'
views of their vendor organizations as a strategic partner
and the likelihood of them recommending their vendor to
The real data used here, gathered
from thousands of survey participants, shows that when customers
have very low Bridging scores with their vendors, they are
also highly likely to indicate poor partnering, as well
as being unlikely to recommend the vendor to others.
The proximity map also shows that
as Bridging scores increase, customers view vendors in an
increasingly positive light, and their likeliness to recommend
also increases. Customers who rate their relationships
at the highest levels of Bridging also rated their views
of the vendor as a strategic partner as excellent, and were
very likely to recommend them to others.
Let GuideStar Research show you how
Proximity Map analyses can be developed to illustrate correlations
between many key survey variables for use in your executive