Qualitative research may or may
not be needed in Phase III, depending on the feedback
from Phase II research. However a Phase III tracking
survey is necessary to identify and examine trends.
The third-year survey findings, when compared with
the first two years of data, provide three data points
on a timeline, which statistically defineS a trend.
Scientifically valid trend information
is now in place that accurately reveals prior and
current levels of the quality of the relationship
on all key drivers and dimensions - a clear, precise
relationship profile is now available upon which
leadership can set priorities and make tactical and
strategic decisions for continued improvements and
refinements in the relationship.
At this stage, leadership
has profound clarity on what drives the relationship
and what's most important to achieve the greatest gains.
Though a great deal is now
known about the relationship's key drivers and dimensions,
periodic tracking surveys should be conducted to assure
that the relationship is continuing to improve towards
the established goal range, or remains in the goal
range, and that specific refinements based on the
research are implemented to enhance the relationship's
For competitive reasons,
details of our relationship tools and technologies
cannot be divulged on this public Web site; however,
qualified prospects and clients, upon signing an NDA
(Non-disclosure agreement) with GuideStar, are provided
with a full understanding of these unique, powerful,
proven relationship research tools. To start this
measures, methods and processes have been validated
by the survey results of tens of thousands of survey
respondents in our normative databases, as well as
by our satisfied clients.