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Communications Outcomes
Communication Outputs
  • Target Audience Profiles
  • Exposure in Media and Channels
  • Logistics - Distribution
  • Impressions (Number)
  • Media Placements (Number)
Research Tools for Measurement of Communication Outputs
  • Content Analysis
  • Tracking Studies
  • Secondary Analysis
  • Segmentation Analysis
  • Opinion Polls
Communications Information Outcomes
  • Reception (Target Group's Receipt of Messages)
  • Awareness (Attention)
  • Comprehension (Understanding)
  • Retention (Recall)
  • Interest
  • Relevance
  • Credibility
  • Usefulness
Research Tools for Measurement of Communications Information Outcomes
  • Focus Groups and Panels
  • Depth Interviews
  • Surveys
  • Knowledge Testing
  • Recall Studies
Communications Affective and Behavioral Outcomes
  • Opinion Change
  • Attitude Change
  • Behavioral Change
Measurement Tools for Communications Affective and Behavioral Changes
  • Before and After Studies
  • Pre-and Post-testing
  • Benchmark and Tracking Studies (Longitudinal Year-to Year)
  • Strategic Literacy Studies
  • Organizational and Group Performance Measures
  • Communication Audits and Tracking Studies
  • Culture Mapping and Tracking Studies
  • Employee Attitude Studies
  • Change Communications Programs
  • Experimental and Quasi-Experimental Studies
  • Multivariate Analysis
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