The Core-7 are the measurable
and quantifiable personal dimensions of people who are affected
by communications (reading, viewing, interacting, listening,
etc.) These Core-7 dimensions are used as the framework
of GuideStar's research, measurement and communications
design and development services.
- Knowledge - Understanding - Perceptions
- Opinions - Attitudes - Beliefs
- Issues - Concerns - Feelings
- Needs - Preferences
- Behaviors/Business Results
Pre-Communications - In
the first stage of the Communications
Cycle, research and measurement of participants' Core-7
Dimensions are conducted using structured, confidential
in-depth interviews, focus groups and/or surveys. Findings
are synthesized into measurable communications objectives.
These enable creative communications professionals to design
and produce precisely focused, cost-efficient, high-value
Post-Communications - In
the fourth stage of the Communications Cycle, the shifts
in participants' Core-7 are researched, measured and calculated
to precisely determine the impacts of their communications
GuideStar Research prepares a
Return on Communications Investment Report that presents
the findings in easy-to-read graphic format with an executive
summary. Communications managers know exactly how well their
communications are performing and the return on their investment.
Equally importantly, they then possess the necessary information
to develop targeted, follow up initiatives.