GuideStar Research &
GuideStar Research and Chicago-based
ProActive Inc. have formed a strategic alliance.
This powerful combination means ProActive,
a communications and events firm specializing in strategic services,
production services and event management, now includes GuideStars
exclusive Meeting Productivity Process (MPP) in its product and
service arsenal. ProActive clients can now benefit from
the pioneering meeting productivity and return-on-event research
GuideStar previously provided only to its own client
Were excited about the opportunity
to work with ProActive, said Ira Kerns, GuideStar Research
Managing Partner and Principal Consultant. Our alliance
means ProActive can catapult their efforts to strategically measure
their clients return on large meeting investment.
Working together, the two organizations can
deliver significantly higher attendee satisfaction and a greater
return on event for their clients. By employing the Meeting Productivity
Process, or some of its individual elements, the organizations
assure more efficient meeting designs, ones which
are responsive to and satisfy their meeting stakeholders' most
important needs, objectives, and preferences. This helps clients to
dramatically improve the return on their Total Meeting Investment.
Best of all: The MPP is low-cost meeting
insurance - MPP service costs average about 2%-3% of a company's
total meeting investment. This comparatively modest cost assures
that the remaining 98% of the meeting budget will be spent effectively
and that a high ROE/ROI will be achieved and precisely measured.